News & Events
April, 2008
Quirk's
"Ads should focus less on features and more on
consumers' core needs and emotions…"
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December, 2007
Brand Republic
"Advertisers should be aware that familiarity is not a safe bet when it comes to grabbing the attention of consumers…"
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November, 2007
Brand Republic
"If you identify with how consumers think, you will be able to target your brand more effectively…"
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November, 2007
CBC Radio One
"The numbers don't lie. Whatever your advertising budget, you want the biggest bang for your buck, and this book will show you the way."
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August, 2007
Research Magazine Editorial Review
"…contains anecdotes with intriguing implications for those of us in research…an interesting book"
May, 2007
MarketingSherpa's Review
"The 216-page hardcover ... is a useful and easy-to-read book that provides knowledge on consumer motivations and values."
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February 26, 2007
Gimme! The Human Nature Of Successful Marketing, Explores Why So Many Ads Fail... And Why Great Brands Succeed.
In his new book, John Hallward explores our evolutionary traits to help marketers, brand managers, public relations professionals, advertising executives, and even politicians better tap into primary human motivations for greater success.
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March, 2007
Gimme! is available in stores in UK.
April, 2007
Gimme! is available in stores in Asia and Australia.