Press Kit
Reviews
Here's what some professionals are saying about the book.
"Gimme! is a must-read for the marketing professional... John Hallward brings together robust data, a deep understanding of consumer values, a knowledge of advertising and great insights, that make Gimme! an indispensable resource for marketing executives everywhere."
- Tracy Hampton, SVP Research Services, Visa U.S.A. Inc.
"Gimme! is a fun and very practical read. It is a sharing of over twenty years of John Hallward's research experience, studying, and reading. You won't agree with it all, but you will find it all thoughtful and thought-provoking. What more can you ask from a book!"
- Bob Barocci, President/CEO, The Advertising Research Foundation.
Gimme! is a fascinating book and a very interesting piece for anyone interested in any aspect of why we do what we do. The combination of real data, personal experience, and genetic evolution theory is unique in its ability to help us learn how to do better in the future.
- Kate Sirkin, EVP Global Research Director, Starcom Media Group
"Gimme! is a breakthrough collection of research showing how marketing follows our evolutionary features, and how marketers can better leverage human nature. In simple and evocative language, backed by solid data and decades of experience, John explains how you can apply the insights of human nature to make marketing -- and advertising -- work better. Much better."
- Didier Truchot, founder and chairman, Ipsos Group SA.